Branding

Critical Path #7 by Horace Dediu & Dan Benjamin

This hour-ish episode of Critical Path is basically listening in semi-real-time as a market and technology analyst has a revelation about the nature and meaning of the word Brand. It’s always interesting to hear an outsider’s perspective on the thing that we do, and this particular outsider is particularly insightful and relentlessly analytical.

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Critical Path #7 by Horace Dediu & Dan Benjamin

This hour-ish episode of Critical Path is basically listening in semi-real-time as a market and technology analyst has a revelation about the nature and meaning of the word Brand. It’s always interesting to hear an outsider’s perspective on the thing that we do, and this particular outsider is particularly insightful and relentlessly analytical.

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Tribes: We Need You to Lead Us by Seth Godin

Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth suggests, give it away. This past week Steve Jobs resigned (retired?) as CEO of Apple. He’s arguably one of the

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Tribes: We Need You to Lead Us by Seth Godin

Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth suggests, give it away. This past week Steve Jobs resigned (retired?) as CEO of Apple. He’s arguably one of the

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Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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The Daily Heller—Swoosh: 40 Years Fly By by Steven Heller

The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.

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The Daily Heller—Swoosh: 40 Years Fly By by Steven Heller

The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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