Marketing

Tribes: We Need You to Lead Us by Seth Godin

Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth suggests, give it away. This past week Steve Jobs resigned (retired?) as CEO of Apple. He’s arguably one of the

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Tribes: We Need You to Lead Us by Seth Godin

Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth suggests, give it away. This past week Steve Jobs resigned (retired?) as CEO of Apple. He’s arguably one of the

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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