Tribes: We Need You to Lead Us by Seth Godin
Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth […]
Estimate time to read this page: 3 – 5 minutes Editions Reviewed: Hardcover, Audiobook Recommendation: Read it. Then, like Seth […]
Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.
You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.