Creativity, Inc. by Ed Catmull

Part memoir, part management book, part history lesson, Creativity Inc is a somewhat meandering account of how Ed Catmull, the founder and President of Pixar turned a love for storytelling and a fascination with Disney into a career in computer science, became the leader one of the most notably creative and productive companies in the world, and eventually became the President of Disney Animation, where he helped the company he once idolized return to its former glory.

How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.