This hour-ish episode of Critical Path is basically listening in semi-real-time as a market and technology analyst has a revelation about the nature and meaning of the word Brand. It’s always interesting to hear an outsider’s perspective on the thing that we do, and this particular outsider is particularly insightful and relentlessly analytical.
Merlin Mann is a productivity guru that wants you to stop worrying about rearranging deck chairs and start finding the time and focus to do your best creative work. He’s funny, zany, and prone to a really obtuse but ultimately insightful analogy. He’s internet-famous for things like Inbox Zero and The Hipster PDA; but he’s also way awesomer than that.