Paperback

Web Sites That Work by Roger Black with Sean Elder

This book is an golden oldie. It’s important to remember that this book was written not only a long time ago (Published March, 1997…so you know it was written sometime in 1996) but also very early into the history of the World Wide Web. It’s important to remember the context in which this book was written so that you can take some of the particular pieces of information with a grain of salt. And, since you can routinely find it on the shelves of Half Price Books for a couple of bucks, I hardily endorse it.

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Web Sites That Work by Roger Black with Sean Elder

This book is an golden oldie. It’s important to remember that this book was written not only a long time ago (Published March, 1997…so you know it was written sometime in 1996) but also very early into the history of the World Wide Web. It’s important to remember the context in which this book was written so that you can take some of the particular pieces of information with a grain of salt. And, since you can routinely find it on the shelves of Half Price Books for a couple of bucks, I hardily endorse it.

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A Smile in the Mind by Beryl McAlhone and David Stuart

A Smile in the Mind is an in-depth examination of the use of wit in graphic design. It’s also a cogent argument for wit as a technique for building mnemonic value. “The Gag” as I used to call it (before I learned fancy words like “mnemonic”) is a valuable tool in the job box in any good designer’s brain, and with good reason. A Smile in the Mind puts concrete names and concepts behind the hunches we all have about the most popular way to make things memorable.

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A Smile in the Mind by Beryl McAlhone and David Stuart

A Smile in the Mind is an in-depth examination of the use of wit in graphic design. It’s also a cogent argument for wit as a technique for building mnemonic value. “The Gag” as I used to call it (before I learned fancy words like “mnemonic”) is a valuable tool in the job box in any good designer’s brain, and with good reason. A Smile in the Mind puts concrete names and concepts behind the hunches we all have about the most popular way to make things memorable.

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Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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