Posts Tagged 'psychology'

Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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Proust was a Neuroscientist by Jonah Lehrer

In Proust Was a Neuroscientist Jonah Lehrer spends ~250 pages setting up the argument that artists have incredibly valuable (but frequently unprovable, at least temporarily anyway) insight into human cognition. Then he blows it in the epilogue. It’s worth the read for the chapter on Cézanne alone.

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Proust was a Neuroscientist by Jonah Lehrer

In Proust Was a Neuroscientist Jonah Lehrer spends ~250 pages setting up the argument that artists have incredibly valuable (but frequently unprovable, at least temporarily anyway) insight into human cognition. Then he blows it in the epilogue. It’s worth the read for the chapter on Cézanne alone.

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How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.

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How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.

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