The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.
Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.