Jonah Lehrer

How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.