Blink is a book about “thinking without thinking” but really, it’s about how the vast majority of thinking works. The insight in this book is especially useful when dealing with people who aren’t particularly well equipped to discuss their subconscious reactions to something relatively subjective…like design.
Linchpin is the book that pulls together a lot of threads that Seth Godin has laid out there in the past, in books like Purple Cow, Tribes, and The Dip. Linchpin tells you, in no uncertain terms, that these things aren’t about brands or leadership or challenges, but about love. Really, this book is a love letter to loving your work.
This book is an golden oldie. It’s important to remember that this book was written not only a long time ago (Published March, 1997…so you know it was written sometime in 1996) but also very early into the history of the World Wide Web. It’s important to remember the context in which this book was written so that you can take some of the particular pieces of information with a grain of salt. And, since you can routinely find it on the shelves of Half Price Books for a couple of bucks, I hardily endorse it.