The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.