Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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Pattern Recognition by William Gibson

Estimate time to read this page: 2 – 4 minutes Edition Reviewed: Paperback Recommendation: Read it if want a little summer fun reading that will be more than a “potato chip” book. Pattern Recognition is, at its core, a mystery-thriller like many

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American Trademarks by Eric Baker and Tyler Blik

American Trademarks: A Compendium is just that, a compendium of trademarks from Blik and Tyler’s previous books, Trademarks of the 20’s and 30’s, 40’s and 50’s, and 60’s and 70’s. This book collects them all in one place, but also includes a series of fantastic essays by a dozen or so trademark design luminaries.

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American Trademarks by Eric Baker and Tyler Blik

American Trademarks: A Compendium is just that, a compendium of trademarks from Blik and Tyler’s previous books, Trademarks of the 20’s and 30’s, 40’s and 50’s, and 60’s and 70’s. This book collects them all in one place, but also includes a series of fantastic essays by a dozen or so trademark design luminaries.

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Off Book | Typography by PBS Arts

Type is everywhere. Duh. If you don’t know that, you’re not paying attention. But, ever since a little film called Helvetica it seems like people can’t miss the opportunity to bring it up. PBS Arts piles on with a very sweet, if not terribly insightful, mini-doc. At least it’s short. Maybe you can get your clients to watch it.

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Off Book | Typography by PBS Arts

Type is everywhere. Duh. If you don’t know that, you’re not paying attention. But, ever since a little film called Helvetica it seems like people can’t miss the opportunity to bring it up. PBS Arts piles on with a very sweet, if not terribly insightful, mini-doc. At least it’s short. Maybe you can get your clients to watch it.

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The Daily Heller—Swoosh: 40 Years Fly By by Steven Heller

The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.

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The Daily Heller—Swoosh: 40 Years Fly By by Steven Heller

The Nike logo is perhaps the most recognized logo in the history of trademarks. Here at DRL/ohTwentyone we use it as an example of branding neuroefficiency all the time. Over on ImPrint Steven Heller takes us through a brief history and shows some internal documentation that makes my heart sing. Did you know that the swoosh is 40 years old? Check the old girl out. She barely looks a day over 19.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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Buy-ology by Martin Lindstrom

Buy-ology is summary of a series of fMRI (Functional Magnetic Resonance Imaging) tests designed to test the effectiveness of modern marketing techniques, as well as some traditional marketing axioms. He also tackles some interesting topics like the similarities between brands and religion, subliminal advertising, and why scents may become the logos of the future.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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The Brand Gap by Marty Neumeier

You could say that The Brand Gap is a concise, insightful primer on the fundamental theories behind building solid brands. Or, if you think about it, it’s the unified field theory. It’s a cheap, fast read, and worth reading and rereading again and again.

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Proust was a Neuroscientist by Jonah Lehrer

In Proust Was a Neuroscientist Jonah Lehrer spends ~250 pages setting up the argument that artists have incredibly valuable (but frequently unprovable, at least temporarily anyway) insight into human cognition. Then he blows it in the epilogue. It’s worth the read for the chapter on Cézanne alone.

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Proust was a Neuroscientist by Jonah Lehrer

In Proust Was a Neuroscientist Jonah Lehrer spends ~250 pages setting up the argument that artists have incredibly valuable (but frequently unprovable, at least temporarily anyway) insight into human cognition. Then he blows it in the epilogue. It’s worth the read for the chapter on Cézanne alone.

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How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.

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How We Decide by Jonah Lehrer

Jonah Lehrer’s How We Decide is a dissection of the unconscious systems we use to make decisions. He takes us through the impossibly complex system of rewards that form our emotional decision making system and ultimately make us supremely efficient decision makers, even if it seems like we make bad decisions all the time. Awareness (I won’t say understanding) of these systems is incredibly enlightening for designers.

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