Estimate time to read this page: < 1 minute Ah, serendipity! This morning's Daily Heller is about a topic we were discussing just yesterday: The Nike Swoosh. Read it Steven's post here: http://imprint.printmag.com/branding/swoosh-40-years-fly-by/
Unlike most blog posts about the famed Nike log (which are garbage and infrequently more than a reproduction of a WikiPedia article) this one reproduces an interesting little artifact that I’ve never seen before: an internal document prepared by Nike for its employees that details the history of the swoosh by reproducing sketches, trademark filings, and pages from the original usage guidelines.
It’s fascinating to look through. I highly recommend it. I won’t reproduce it here, because Steve deserves the traffic.